Making the digipack

Following traditional conventions of CD casing, we have constructed a digipack that follows the themes of the album's flagship music video: Your Surrender, and the band website.

Here is a step by step guide to how we constructed the front cover of our album:



Step 1:
We start with a blank white canvas, 1163 pixels across, and 869 pixels down.

Step 2:

We then added a still shot from one of the scenes in the music video, tweaking the colours slightly, sharpening the image, and increasing the transparency of the image by just under 25%. We removed a central strip of the image to make room for the title and to stylise the image.

Step 3:
We then added a colour co-ordinated light green strip to the back of the canvas, behind the main background image, resulting in a slight overlap to the background image due to their transparancy.

Step 4:
We then added a black strip over the top of the green strip, behind the main background image, resulting in a further overlap to the background image and adding an improved transparancy effect.

Step 5:
We then added the band name in contrasting colours of dark red and a light cream colour, and we were left with our finished piece.

Below is the finished back and font cover of our Digipak:

We also decided to add a whole new level into our digipak to set it apart from other products. By doing this we added two holographic pictures into our digipak to give our audience authentic memorabilia which directly links to our final video. Here is a copy of our final digipak and holographic cards at the bottom;

Here is where our inspiration came from, I previously purchased the avatar collectors edition and found the holographic cards inside;

Brand Identity

Every band has a brand identity. A symbol, a word, a phrase which is directly associated with the band as a easy way of recognising the band visually. We had to create a brand identity for our group which was directly associated with the style of music, band and our target audience. This brand/stamp has to be an on running theme throughout all our products which includes website and digipak. Here is our final branded identity;

The colours, text and font have all been kept consistent throughout the main promo video and the ancillary tasks to keep a brand indentity for the audience to recognize the product and acillary pieces quickly. This is a key convention of a promo video which we all agreed was very important, consequently we have stuck to this convention to keep popularity with our audience.

Website

Please use the link below to access our website!
http://releasingsuccess.co.uk/isaac/website1.html

This is our Website, we have made many clear links to our other ancillary task (Digipak) and the main product by matching font types, colours, images and text. All of these aspects create a clear syndication between the 3 products, we intentially did this so that the audience would find the products recognisable as a brand identity.

Using our research into similar websites we attempted to keep to many of the main conventions we found when analysing. The format was designed by myself but we ensured we included the neccessary information found on many proffessional existing websites for bands today.

The sub-headings we used are commonly used in many similar products along with the use of the large title and images of the band with tour dates and links to merchandise pages.