Research into similar products

Coinciding with our chosen song (Neon Trees - Your Surrender), to get ideas on all categories (digipak, music-video and website) I will have to choose a song that would fit into the INDIE/POP music genre.

For this reason I will be exploring 'Snow Patrol- If There's A Rocket Tie Me To It'.





Like the song we have selected for our video, this particular track from Snow Patrol has quite deep emotional lyrics, however the actual music is quite upbeat which contrasts with the meaning of the words. Just as we plan to, Snow Patrol have used quite vibrant, high contrast colours. Also, coinciding with Goodwins theory, the whole entire video is crafted with different variations of shots of the main singer of the band. This gives the promo video instant recognition and fans of snow patrol will instantly be able to relate and may have positive thoughts towards the video without even watching it.

The type of shots are thought of well with locations chosen to once again, reflect the pace of the song. An example of this is on the elevator and he's slowly rising upwards. This could implicate a heightened sense of emotion or an uprising/self realisation (positive). Also a clear set of shots with the main character lying down when the chorus is being played becomes recognisable so even when you have no audio you can visually see what part of the song you're at.

Album cover front

The album artwork is very unique and follows the same font and style as scenes featured in the music videos and also follows the same style aswell.

Website

The website clearly displays the band's name, and features the theme of their album. The colours also and design follow the theme established in the album artwork and also the themes included within the music videos. There is a clear display of 'Snow Patrol' branding within the website, and this helps the consumer relate each media form to the other and creates an easily recognizable brand.