Website and digipak research

Here is the kings of Leon Official website, the background colour, Text Font, Pictures and text colour are all consistent throughtout the website and CD cover (Digipak).
This common convention is used throughout many Digipaks, CD covers and music promo videos. You can see underneath that the consumer would be easily able to sub-consiously link the products together form the many similarities. This is a clever marketing ploy used by many record companies. The main title is easy to see quickly and draws your attention immiediatly, the white text on the background stands out well to the viewer. Websites stick to common conventions in the way that they are clear and easy to navigate to get to the information efficiently. we will try to adapt and use this convention when creating this our Website product.

On the website there is a central scroll where you can see further information but against common conventions it does not contain any interactive activities for viewers, videos, audio or any marketing for any products other than merchandise internal link and the up-coming tour dates. Hardly any conventions have been adered to which makes the website more unique. We will however try to stick more closely to the conventions of more common websites.



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The CD Covers and Digipak are clearly linked closely and the audience would easily notice this.

The Digipak front cover is well layed out and very simple, it is easy to identify the bands name and the name of the album as they are the only form of text on the front page.

The title of the album is relevant to the picture on the cover, this could help the viewer to recognize the album on a shelf through just visuals alone.

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The common aspects of a reverse digipak are found on this example. You can clearly see the track list, the record label, the bar code and a further picture that is similar in many ways to the front image of the digipak.We will include slightly more information that shown in these 2 example so we can stick to the conventions easier. We will however use some aspects from this successful Digipak when creating our product.