Promo video
Promo being the key word, the music video is to be designed for promotional purposes. We have also incorporated numerous different original ideas that all help to captivate the audience and keep them interested. Our target audience is not niche and as we are using a mainstream song, we would want our video to be suitable for all audiences so our video would have to reflect this.
Digipak
Our Digipak will consist of a main front cover that will be designed to be eyecatching and to draw in consumers to buy the product. The colours will be vibrant and colourful with a colour scheme similar to the hue and saturation levels used in the music video.
Website
The Website will use the same colours and style as those featured within the Promo video and the Digipak, as the style is quite distinctive and unique, it should help consumers associate all three media forms with one another, strengthening the 'brand' we will be creating. Although the Website needs to be similar to the theme of digipak it can't be too exclusive to the song of choice as the band will also have other songs that consumers will be interested in.
No comments:
Post a Comment